{"id":5164,"date":"2024-11-19T06:42:48","date_gmt":"2024-11-19T06:42:48","guid":{"rendered":"https:\/\/osedap.com.my\/?p=5164"},"modified":"2024-11-19T06:42:48","modified_gmt":"2024-11-19T06:42:48","slug":"dulu-caj-cecah-rm300000-otai-youtuber-dakwa-influencer-rosakkan-harga-servis-pengiklanan","status":"publish","type":"post","link":"https:\/\/osedap.com.my\/index.php\/2024\/11\/19\/dulu-caj-cecah-rm300000-otai-youtuber-dakwa-influencer-rosakkan-harga-servis-pengiklanan\/","title":{"rendered":"Dulu Caj Cecah RM300,000, Otai YouTuber Dakwa \u2019Influencer\u2019 Rosakkan Harga Servis Pengiklanan?"},"content":{"rendered":"\n<p>Sumber : <a href=\"https:\/\/thevocket.com\/dulu-caj-cecah-rm300000-otai-youtuber-dakwa-influencer-rosakkan-harga-servis-pengiklanan\/\">The Vocket<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Terdapat satu fenomena baru di dunia pengiklanan di mana sesiapa sahaja kini boleh menjadi influencer tanpa memerlukan kemahiran teknikal dalam suntingan atau sinematografi, namun dengan caj yang lebih rendah.<\/p>\n\n\n\n<p>Menurut Mr Kokom, seorang otai dalam dunia YouTube, ramai yang terkejut dengan harga caj tinggi yang dikenakan oleh influencer popular, tetapi harga ini sebenarnya jauh lebih rendah berbanding dahulu. Sebelum kewujudan influencer, harga pasaran pengiklanan untuk satu video iklan boleh mencecah sehingga RM300,000.<\/p>\n\n\n\n<p>&#8220;Kenapa ramai terkejut bila ada influencer dibayar satu video RM30,000?&#8221; tanya beliau melalui tulisan di platform Threads. Sebelum kewujudan influencer, harga pasaran servis pengiklanan boleh mencecah RM100,000 hingga RM300,000 untuk satu video, dan itu belum termasuk waktu siaran.<\/p>\n\n\n\n<p>&#8220;Sebagai contoh, kami pernah caj RM200,000 untuk beberapa video. Ada juga yang caj RM50,000 untuk satu video,&#8221; tambahnya lagi.<\/p>\n\n\n\n<p>Namun, keadaan ini berubah apabila ramai influencer baru yang mengenakan caj serendah RM80 sahaja, menyebabkan banyak syarikat mengambil kesempatan untuk mendapatkan servis ulasan dalam bentuk video secara percuma atau dengan harga yang lebih murah.<\/p>\n\n\n\n<p>Menurutnya, harga yang mahal itu mestilah setara dengan hasil yang ditawarkan, seperti menggunakan peralatan kamera yang berkualiti, mikrofon yang jelas dan suntingan sinematografi yang baik.<\/p>\n\n\n\n<p>Dengan keadaan harga pasaran servis pengiklanan yang semakin merosot, Mr Kokom menyatakan beliau perlu mencari pendekatan baru untuk terus relevan dan menjana pendapatan dalam industri ini. Antara langkah yang diambil adalah dengan menawarkan penghasilan filem pendek berkualiti atau iklan komersial yang mampu milik berbanding agensi luar.<\/p>\n\n\n\n<p>Dalam salah satu responsnya kepada netizen, beliau menegaskan bahawa tindakan menawarkan harga yang terlalu murah telah merosakkan harga lantai pengiklanan, dan beliau menggesa pencipta kandungan untuk mengenakan caj yang lebih relevan agar harga servis pengiklanan lebih selari dengan keadaan ekonomi semasa.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sumber : The Vocket Terdapat satu fenomena baru di dunia pengiklanan di mana sesiapa sahaja kini boleh menjadi influencer tanpa memerlukan kemahiran teknikal dalam suntingan atau sinematografi, namun dengan caj yang lebih rendah. Menurut Mr Kokom, seorang otai dalam dunia YouTube, ramai yang terkejut dengan harga caj tinggi yang dikenakan oleh influencer popular, tetapi harga&#8230;<\/p>\n","protected":false},"author":4,"featured_media":5165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[17,20,10],"tags":[],"class_list":["post-5164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","category-sosial","category-terkini"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dulu Caj Cecah RM300,000, Otai YouTuber Dakwa \u2019Influencer\u2019 Rosakkan Harga Servis Pengiklanan? - Osedapdotcom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/osedap.com.my\/index.php\/2024\/11\/19\/dulu-caj-cecah-rm300000-otai-youtuber-dakwa-influencer-rosakkan-harga-servis-pengiklanan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dulu Caj Cecah RM300,000, Otai YouTuber Dakwa \u2019Influencer\u2019 Rosakkan Harga Servis Pengiklanan? - Osedapdotcom\" \/>\n<meta property=\"og:description\" content=\"Sumber : The Vocket Terdapat satu fenomena baru di dunia pengiklanan di mana sesiapa sahaja kini boleh menjadi influencer tanpa memerlukan kemahiran teknikal dalam suntingan atau sinematografi, namun dengan caj yang lebih rendah. 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